News & Tips

When Oliver Hume launched in the South Australian market in mid-2022 we wanted to ensure that we gave our clients and partners something different - a genuine competitive advantage.

We are very proud to have achieved that goal with our strong focus on digital solutions and in-depth market research helping us to beat even our own expectations by achieving a 30% market share in our second full year of operations.

A key part of our success has been the development and utilisation of complex sales and marketing systems that reflect changing purchaser preferences and the need to take a digital-first approach to the increasingly complex process of securing and registering buyers.

The value of these systems and processes has been particularly evident with the standout success of The Quarter project Morphettville where we have worked closely with the Villawood Properties team to achieve outstanding results for the client and buyers.

The Quarter is a $350 million revamp of the historic Morphettville Racecourse that was launched in March 2024.

A comprehensive and highly effective pre-launch marketing campaign generated exceptional demand that need to be carefully managed to ensure the expectations of all stakeholders were met.

The initial release of nine properties to a VIP database was managed via an online registration portal with more than 100 buyers entering their details. Critically, the portal allowed time-stamped entries to help prioritise buyer and create an orderly process for allocating properties.

The system has allowed us to manage a large volume of enquiries while achieving record sales results and prices as it was rolled out across subsequent releases of the project.

Prior to the release of The Quarter the highest price paid for a home in Morphetville was $1.58 million. That record has now been eclipsed multiple times with the current highest price sitting at $2.72 million.

Eliza McGrath

More Growth To Come

Oliver Hume is currently engaged in eight projects across South Australia, with a further four to come online in 2025. We will continue to grow our staff with our current 17 employees expected to grow to grow to close to 25 by the end of the year.

While we have been very pleased with our achievements to date, we remain very optimistic about continuing to grow our presence in the market and expanding our penetration into the home-grown development community.

We already have tremendous relationships with a host of national developers like Villawood Properties and Wel.Co but believe there is a huge opportunity to work more closely with local developers and bring our expertise to more developers.

By Eliza McGrath

Project Sales Consultant

Oliver Hume