News & Tips

The last 12 months have been one of the most critical in Oliver Hume’s 70-year history as we accelerated our strategy to build a data-driven proptech group to support our clients, partners and investors in the property sector.

This investment in digital platforms is critical to enhancing the unique value proposition in our proprietary, decades-spanning data sets and will leave us well positioned to maximise opportunities in the next wave of AI-driven disruption.

Our investments in technology and data have been matched only by our investment in our people’s skills and our team’s expansion to meet the challenge of increasingly complex markets and demand for our property and investment services.

Seeing multiple young executives progress through our Leadership Development Program has been one of the most rewarding aspects of my job over the last 12 months, and it gives me tremendous confidence that we are building a new generation of proptech-driven industry leaders.

Building Foundations

Oliver Hume’s primary strategic focus over the last 12 months has been to continue our multi-year investment in our digital capabilities while enhancing our human capital by expanding our research and marketing teams. It is a big project with lofty goals to cement Oliver Hume as one of the most innovative companies in the Australian property industry.

This strategic focus has not detracted from the day-to-day business of delivering outstanding results for clients, property buyers and investors across our key markets.

In our property services business, we do this by leveraging our data and experience to advise clients across the development lifecycle, from site acquisition to determining the optimal mix of products and lots for market demand and, finally, delivering outstanding sales and marketing results.

Across our property funds business, our data allows us to identify and acquire high-quality property developments, with strong profit and return forecasts, and give investors the opportunity to partner with us to bring these projects to market.

While 2024 was another challenging year for the Victorian property market, we are focused on meeting these challenges head-on by providing frank and fearless advice to clients and investors to support them through the demanding conditions. Thankfully, we are seeing the potential for more buoyant conditions in the medium to long term and look forward to working with clients and investors to maximise new opportunities.

Elsewhere around Australia, our investment in people and technology was one of the major drivers behind the success of our businesses in Queensland and South Australia. Both businesses achieved stellar results in 2024, with South Australia now commanding about 30% of the market in just our second year in operation.

Looking Forward

Looking ahead to the rest of 2025, our major priorities are expanding market share and exploring new markets, offering new investment products and launching new business initiatives to grow our presence across multiple segments of the property sector.

Our existing team has been enhanced by the recent employment of a digital transformation expert to continue our relentless innovation approach and stay ahead of the competition. This new appointment is in addition to the recent commencement of a Chief Economist, Matt Bell, to beef up our research team and the appointment of Mitchy Koper to drive our brand awareness and positioning.

Strengthening our industry advocacy is another major focus, especially around affordability issues and government legislation that impacts the housing market. We will make sure our voice is heard when it comes to advancing the interests of the industry and homebuyers. Additionally, we will continue to work with non-bank lenders to offer innovative financing solutions that help first-time buyers secure homes despite their borrowing limitations.

One of the biggest challenges we face is the ongoing housing affordability crisis, which is particularly affecting first-time buyers. To address this, we are committed to finding innovative solutions, including developing new housing models, exploring satellite cities, and adapting to shifting buyer preferences, including the increasing demand for energy-efficient homes and spaces for home offices.

We look forward to sharing the journey with you.

By Julian Coppini 

Chief Executive Officer 

Oliver Hume Real Estate Group